Black Friday is behind us and I hope you all have survived it! If you want to know how does Black Friday look like in Southeastern Europe or more specific Balkan area, keep reading!

Hello, my dear readers and welcome to the new post whose topic will be: “How does Black Friday look like in Southeastern Europe ?” and I really hope this will be interesting to you! Black Friday became some sort of a holiday all around the world, including the area I will talk about. I am from Bosnia and Herzegovina and I have seen the interest for Black Friday increase so much over the past few years. Entering malls all around my country was stressful and something I didn’t expect to see this Friday, knowing that our stores aren’t usually ‘celebrating’ this ‘holiday’ the way American stores do. I skipped this year’s Black Friday shopping because I couldn’t stand the crowds and lack of air in stores with so many people. It was a view I have never seen before! I literally stepped in there and went back in few minutes disappointed.

Why was I disappointed?

Black Friday isn’t something that retailers here, in Bosnia and Herzegovina, respect at all. I’ve realized they (or most of them) play it really wise. They only put discounts on products which are left from season before and probably couldn’t be sold for their original price. Winter clothes usually get their prices increased day before Black Friday and then decreased on Black Friday- wise way to fool people. Discounts are really small, most stores have only 20% off offers- not something that would make me stay in the line for an hour to buy it. When I watch videos of American YouTubers who usually publish Black Friday hauls on their channel, I notice they get so much better offers than we do. Stores offer them from 50 to 70 percent off without fooling them and writing the wrong original price, which is really great. If I was an American, I would’ve probably done a huge damage in my wallet this Black Friday. Also, I notice the offers in America and other parts of Europe are like ‘buy one, get one free’ while, in my country, they only offer you to buy three and get one free. Our Black Friday has nothing to do with American and more economically developed countries’ Black Friday.

It’s all in our brains. Black Friday is psychological and marketing trick.

When you see an item is sold at half price, you measure its worth in it’s original price and think you are getting more quality than you actually paid for. Is that true? No. At least, in Southeastern Europe countries whose retailers are trying to use Black Friday to deceive people. And people fall for it. It’s working.

But, my country still has some positive examples…

If you know anything about Bosnia and Herzegovina, Croatia, Serbia and other countries in this area, you probably know these countries have a lot of poor people, homeless and hungry people. One store, in these countries, turned Black Friday into Giving Friday with message: #givingisthenewblack and decide to donate 5% of their total income for soup kitchens all over mentioned countries. I love this and I was so happy because someone remembered to think about people who need to be thought of. Food for hungry people is way more important than getting your closet full of items that we would probably get in full price but with mark of ‘50% off’.

And how does Black Friday look like your country? Are you facing any scams like these?

Write me down below! I’d love to hear what you think about this topic and how Black Friday looks like in your country. Thank you so much for reading and visiting this post! I appreciate your presence here. Love you all and talk to you really soon!

xoxo

Bye, V

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